1.5M Followers

I started posting on TikTok as @uriisss_ back in 2020, all of it in Spanish. The account really took off between 2022 and 2023, and it was not luck: I studied how the algorithm worked, what made people engage, and treated every video as an experiment, until I understood what it took to go viral almost every time. In a matter of months it grew to 1.5 million followers and almost 40 million likes.

At its peak the numbers stopped feeling real. In my best month, February, my videos got 86 million views in 28 days.

In 2023 I stepped away from posting and moved to the other side of the screen. With two business partners, each with experience in a different corner of the social media world, I built e-commerce businesses with influencers in Spain: products that fitted their niche, sold to their audiences, giving them a new source of income beyond brand deals.

Between growing the account and running the businesses, those years taught me more about attention, iteration, and shipping fast than anything else I had done. But the bigger lessons were hard work and consistency, showing up every day when the results were not there yet and not everyone around me supported it.

It also changed me in a way no course could: talking to a camera, to influencers, and to business partners made me a far better communicator than I was before.